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Independent Living • Assisted Living • Memory Care

WWC Social partners with senior living management teams to deliver seamless, branded, and impactful social media content for every community in your portfolio.

You manage multiple communities—we manage your message.

At WWC Social, we specialize in creating consistent, engaging, and localized social media content for independent living, assisted living, and memory care communities. From daily posts to community highlights to event promotions, we make sure your brand shines across every location.

We work closely with your corporate and community management teams, ensuring consistent messaging. We strategically align with the broader goals of both the community and the corporation, creating a cohesive approach that resonates with seniors and their families. The goal is to build brand awareness, increasing your visibility.

Posts will feature residents (and staff), engaging in daily activities. Stock photography is rarely used. By featuring actual residents, trust is built, as authentic content creates an emotional connection. We will tell compelling, informative, and interesting stories of your residents and communities. Additionally, we will be introducing your communities to potential residents and their families.

Because Cookie-Cutter Content Doesn’t Cut It

We’ve worked with high-end senior living communities for over a decade. We understand the delicate balance of warmth and professionalism these communities require. WWC Social doesn’t take a “one-size-fits-all” approach. Instead, we blend centralized strategy with localized storytelling—amplifying what makes each community unique. Learn more about us.

Bonus: We also speak fluent “senior living marketing” and will work seamlessly with your existing teams.

Our Process is Simple—Because You’re Busy

1. Discovery Call – We learn about your portfolio, your goals, and your brand voice.

2. Onboarding & Customization – We create branded templates, schedule check-ins, and set up workflows.

3. Execution – We take the reins on posting, monitoring, and reporting so your teams can focus on care, not content.

4. Review & Refine – Monthly reviews to optimize what’s working and pivot as needed.

What’s Included

Daily Social Media Posting
Fresh, engaging posts shared daily to highlight life in your community—events, milestones, and meaningful moments. We work closely with your staff to write the content and edit images. Up to three posts per day, including calendar activities, included.

Custom Activity Calendar Images
Branded daily graphics that showcase scheduled activities and keep families in the loop. These images are posted on social media.

Platform Management
We take care of your social presence—scheduling, posting, and keeping everything running smoothly. Each page is monitored daily, with appropriate responses to comments from followers.

Reputation Monitoring & Support
We monitor comments and reviews on the social media pages we support, to quickly respond to protect and enhance your online reputation.

Staff Social Media Training
Simple, effective training to help your team feel confident and capable when interacting online.

Monthly Reporting
Clear, easy-to-read reports showing your growth, engagement, and what’s working.

“Our goal is to make your social media presence effortless, effective, and aligned with the heart of your community.”

Optional Services

Social Media Creation
We create social media pages for new communities – or existing communities who don’t have them. Included is the creation of a Google Business Page.

Social Media Advertising
We create and coordinate targeted ads to highlight employment opportunities, boost awareness, promote events, and drive engagement—with messaging that’s tailored to your audience and budget.

Media Coordination & Press Releases
We craft and distribute press releases that celebrate your milestones and moments that matter, including:

Groundbreakings, grand openings, and anniversary celebrations
New leadership and key staff announcements
Public events open to families and the local community
Resident milestones—like 100th birthdays and beyond!

Special Event Video Creation
We produce heartfelt, high-quality slide shows and videos that feature your residents and staff—perfect for celebrating major holidays and showcasing your community spirit.

“These extras can create big buzz—online and off.”

Ready to Take Social Media Off Your Plate?

Whether you manage 5 communities or 50, WWC Social is here to support your growth—

one beautifully crafted post at a time.