Independent Living • Assisted Living • Memory Care

WWC Social partners with senior living management teams to deliver seamless, branded, and impactful social media content for every community in your portfolio.

You manage multiple communities—we manage your message.

At WWC Social, we specialize in creating consistent, engaging, and localized social media content for independent living, assisted living, and memory care communities. From daily posts to community highlights to event promotions, we make sure your brand shines across every location.

We work closely with your corporate and community management teams, ensuring consistent messaging. We strategically align with the broader goals of both the community and the corporation, creating a cohesive approach that resonates with seniors and their families. The goal is to build brand awareness, increasing your visibility.

Posts will feature residents (and staff), engaging in daily activities. Stock photography is rarely used. By featuring actual residents, trust is built, as authentic content creates an emotional connection. We will tell compelling, informative, and interesting stories of your residents and communities. Additionally, we will be introducing your communities to potential residents and their families.

Because Cookie-Cutter Content Doesn’t Cut It

We’ve worked with high-end senior living communities for over a decade. We understand the delicate balance of warmth and professionalism these communities require. WWC Social doesn’t take a “one-size-fits-all” approach. Instead, we blend centralized strategy with localized storytelling—amplifying what makes each community unique. Learn more about us.

Bonus: We also speak fluent “senior living marketing” and will work seamlessly with your existing teams.

 

What's Included:

• Daily social media posting per community.

• Creation of daily calendar activity images.

• Platform management (primarily Facebook).

• Reputation monitoring and response support.

• Staff training on social media basics.

• Monthly analytics and reporting.

Optional Services:

• Social media advertising creation and coordination.

• Media coordination, including press releases for items including:

     – Groundbreaking, grand openings and anniversary celebrations

     – New senior staff announcements

     – Public events

     – Milestone events, such as residents’ 100+ birthday celebrations.

• Video creation, featuring residents and staff for major holidays and as requested.

Our Process is Simple—Because You’re Busy

1. Discovery Call – We learn about your portfolio, your goals, and your brand voice.

2. Onboarding & Customization – We create branded templates, schedule check-ins, and set up workflows.

3. Execution – We take the reins on posting, monitoring, and reporting so your teams can focus on care, not content.

4. Review & Refine – Monthly reviews to optimize what’s working and pivot as needed.

Ready to Take Social Media Off Your Plate?

Whether you manage 5 communities or 50, WWC Social is here to support your growth—

one beautifully crafted post at a time.